Who Is She?

Linda Kallman has a long and varied background in public relations, marketing and internal communications, writing and editing, and special events.

As the founder of Kallman Communications she has achieved great success for a wide variety of corporations, small businesses, non-profit organizations and individuals by working closely with them to execute carefully and strategically developed communications programs.

She has been recognized for her expertise in consumer and trade introductions of new companies, products, and services in all industry categories and has won numerous industry awards.

Currently, she is focusing on the development and writing/editing of: corporate, employee and PR/marketing communications materials; personal branding vehicles; print and digital consumer health and patient education information; bylined and ghostwritten articles and books; advertorials; as well as project management and internal/employee communications consulting and program development.

Linda partners with client in-house staff to achieve specific goals, or manage the creation of in-house capabilities. And she collaborates regularly with a number of other communications, PR, marketing and creative agencies on specific projects.

Editorial clients have included Gannett, Patch.com, WebMD, RightatHome.com, SPEC /Smart Products, The New York Times, Woman’s World Magazine, Essence Magazine, Ladies’ Home Journal, Better Homes and Gardens, FoxNews.com, Bottom Line Personal and More Magazine.

Corporate and non-profit clients

Over the years, corporate and non-profit clients have included Fiteq, SeniorBridge, Planned Parenthood Federation of America, Advanstar Life Sciences, R.R. Bowker, The Rockefeller Foundation, Cambridge University Press, Interactive Media Associates, Ehrlich Multimedia, The Public Relations Society of America, Orazio Financial Services, E&I Cooperative Services, Idealist.org, Rockland 21C/Schools of the 21st Century, Group W Network Services, McGraw-Hill, Broderbund Software, McKinsey & Company, Toshiba America Foundation, Softkey International, Major League Baseball Writers Association, Grolier Electronic Publishing, Bantam Doubleday Dell, Van Nostrand Reinhold, Prodigy, Drake Beam Morin, Meals On Wheels, and Hertz Technology Group; as well as clients served through agencies such as R/GA (SC Johnson), IridiumGroup (Simons Foundation), Robin Leedy & Associates (Feosol, Vagisil, Cutex, Jointflex, Percogesic, Compound W), Giles Communications (Yamaha, American Music Conference), Madden Communications & Marketing (Good Samaritan Hospital, Prudential Rand, Provident Bank, SUNY Rockland, Ginsburg Development, Just-A-Buck), Klein Communications (Dolf de Roos/Rich Dad Poor Dad author), KC Healthcare Communications, Access Communications and others; as well as a number of ongoing pro-bono relationships.

Publicity

Linda’s publicity efforts on behalf of many books and CD-ROM products for Bantam Doubleday Dell, McGraw-Hill, Pomegranate Books, Grolier and Van Nostrand Reinhold led to unparalleled media attention and great sales success. Notable among them were: Doing Business on the Internet and Doing MORE Business on the Internet (bestsellers), Picturing Wright/An Album From Frank Lloyd Wright’s Photographer, V.I.R.U.S. Protection, Agile Competitors & Virtual Organizations, Making Telecommuting Happen, New Grolier Multimedia Encyclopedia (the first CD-ROM encyclopedia to achieve over $1M in sales) and McGraw-Hill’s bestselling Multimedia Encyclopedia for Science & Technology.

linda-pic2As one of the first employees of Prodigy Services Company and a member of the top management team, Linda was responsible for overall company image, communications style, internal communications, media relations and special events. She went to Prodigy from CBS at the request of top-level CBS executives participating in the formation of the company, which was then a partnership of CBS, IBM and SEARS. While with CBS she managed PR/marketing campaigns for CBS Software’s line of educational products, resulting in many top-sellers and industry awards.

In previous positions, Linda positively influenced public acceptance of products and services from such industry leaders as Children’s Television Workshop, NEXIS/LEXIS, the ILGWU and the American Foundation for the Blind. She has also held positions in television news at CBS and written for the New York Times.

She received a BA in English and Communications from the University of Vermont and has done postgraduate
work in communications and public relations. She also received a Certificate of Media Management as part of a Master’s degree program in Media Studies at the New School University.

Linda’s professional affiliations include: Editorial Freelancers Association, International Association of Business Communicators, Public Relations Society of America, and Association for Women in Communications.

head-shotContently-buttonpr-week